Case study

 

UX - UI design 2019

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Summary

Rebranding Ana Maria polo and building out a responsive e-commerce website

My Role

Worked on a remote team of copywriters, Photographers, Developers, UX designers, Project managers and a marketing team. Primarily I focused on creative direction of the rebranding of Ana Maria Polo, Graphic design, redoing the UX for her new website and doing the UI

 
 


    

                 

Tools and methods

  • Creative direction

  • Wireframes             

  • Prototyping              

  • Branding       

  • Graphic design

  • Video animation                       

  • High fidelity Mockups  

  • Figma

  • Photoshop

  • Illustrator

  • Slack                                                       

 

Project overview

 
 

Project Overview

For the past 16 years, Dr. Ana Maria Polo has been the host of the wildly popular family court show Caso Cerrado (Case Closed) on Telemundo. Her brazen style has made her show one of the highest-rated programs on Telemundo and earned her 15 million followers on social media. We were challenged with recreating her branding for life after Caso Cerrado including creating a new website for her.

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Branding

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Video Bumpers